Founder & Managing Director | Clarity & Conversion
Amsterdam, Netherlands
Focus Areas
- — Making complex offers clear
- — Website, PDP & Pricing Page Strategy
- — Evidence-informed, people-first conversion rate optimisation
- — Process documentation and internal comms
- — Inclusive language and cognitive accessibility
Skills
- 5 ★ Strategic thinking
- 5 ★ Conversion copywriting
- 5 ★ Ethical marketing
- 1 ★ Ice skating
Certifications & Memberships
Case Studies
Articles
- — The gap between the maps: why organisational alignment is hard to see from the inside
- — Life imitates AI
- — Accessible Copywriting: 8×3 top tips for your organisation’s internal style guide (+1 bonus)
- — How great FAQs help customers and your business
- — Homepage structure 101: how to finally make sense of the most difficult page on your website
- — Your sales page is probably not long enough
- — How to convert on PDPs with copy & web design
- — SEO vs. Conversion Copywriting
- — Unique Selling Points are dead. Long live the Minimum Viable Audience. A barking mad example
- — Creating Functional Integrity in the Product – Marketing – Sales Relationship
- — How to reply to a customer asking #WhoMadeMyClothes — clearly & convincingly
- — Audience empathy for the win: an interview with Jeffrey P. Coleman
- — 21 tips to survive & thrive during holiday peak season
- — How to make your company LGBTQQIA+ friendly and inclusive
- — How to make the most of customer reviews – 10 tips
- — The 4 Secrets to Winning the Content “R.A.C.E.”
- — How to create a lead magnet that actually attracts leads
- — Poe-fect service, evermore: An ode to great customer service
- — How to plan customer care communications training
- — Build an awesome team culture with this training method
- — How can customer care survive the plastic storm in our teacups?
- — How word choice defines the relationship with your customers
- — NUT: the science of handling complaints and making customers happy
- — Customer support with brand personality
- — KISS: Keep your language short and simple in customer support
- — How to write great email autoresponders for customer support
- — 3 tips for customer support replies with a human touch
- — Why customer service and sales are the same thing
- — Email isn’t dead! 14 email newsletters to inspire you
- — 7 common misunderstandings in multicultural customer care
- — What not to write in customer service: 13 words & expressions to avoid in your emails
- — 5 tips for customer service questions about sustainability
- — 13 things to look out for when hiring a trainer
- — 4 common mistakes that prevent online sales
- — How to generate business insights from online reviews
- — Storytelling for change: the supermassive ultimate guide
- — Welcome emails that engage subscribers long term: the definitive guide
