The Scratch Post
A blog designed to help you make more impact… and fall in love with culture change copy, whipped up from scratch.
Highlight

Creating Welcome Emails that Engage Subscribers for the Long Term: The Definitive Guide
You probably know about the power of email marketing to boost your sales, inspire people to take action, and build relationships. And yet, many businesses send Welcome emails that say little more than “thanks for signing up — please whitelist our email address”. With...
Creating Welcome Emails that Engage Subscribers for the Long Term: The Definitive Guide
You probably know about the power of email marketing to boost your sales, inspire people to take action, and build relationships.
And yet, many businesses send Welcome emails that say little more than “thanks for signing up — please whitelist our email address”.
With Welcome emails getting 86% higher open rates than other newsletter emails, that’s a tragic loss of a brilliant opportunity to leave a strong first impression and engage readers from the get-go.
So in this definitive guide, we’ve assembled 39 tips and techniques that will help you make your Thank-You email count.
All Articles

12 days to Christmas: survive & thrive during peak season

How to make your company LGBTQQIA+ friendly and inclusive

Why 2 First Drafts Can Be Better than One

These 10 Game-Changing Tips Will Help You Make the Most of Customer Reviews

The 4 Secrets to Winning the Content “R.A.C.E.”

6 Ways You Can Make Sure Your Lead Magnet Deserves the Name (and Actually Attracts Leads)

Marketing to co-creators: a customer support super power

10 Proven Ways to Use Your Customer Service for Marketing

Poe-fect Service, Evermore.

What is good customer support? 3 criteria for service writing

3 ways to level up your customer support team’s writing skills

Planning Soft Skills Training for Customer Care Teams

The Training Method that Helps Build an Awesome Team Culture

How Can Customer Care Survive the Plastic Storm in Our Teacups?

Connection and power: how words define your relationship with customers

Why most complaint-handling guides actually make things WORSE for your customers

Customer support ingredients, vol. 4: brand personality in the face of complaints

Customer support ingredients, vol. 3: KISS

Customer support ingredients, vol. 2: automatic email responses

Customer support ingredients vol. 1: the human touch

Is Sustainable Fashion the Future? — Perhaps!

How to Write Great FAQs in 10 Steps: a Case Study with Jack

Are Customer Service and Sales the Same Thing?

Email Isn’t Dead! Here Are 15 Email Newsletters to Subscribe to & Learn From

Making an Action Plan for Better Customer Care Responses: A Case Study

Case Study: How to Write a High-Converting Newsletter Signup Page

Welcome Email Clinic #4: Ethical Brand Marketing — Painting a Better Future for Social Entrepreneurs

Welcome Email Clinic #3: Boho Homes London — Telling the Story Behind the Products

Welcome Email Clinic #2: Coromandel Coast — Creating a Seamless Sign-Up Experience

3 Ways You Risk Companies Disregarding Your #PlasticFree Messages… And How to Get Them to Use Less Packaging Instead

7 common misunderstandings in multicultural customer care (and how to fix them)

What Not to Write: 13 Words and Expressions to Avoid in Your Customer Care Replies

Doing Good: 5 Tips for Consumer Questions About Your Ethics

Hiring a trainer? 13 things to look out for before you sign on the dotted line

4 Reasons Why Your Website May Not Get You the Sales You Want

Email Clinic #1: Ethical Hour — Making Newsletter Subscribers Feel Good About Signing Up

Do the words you use “have your BACK”?

How to Generate Business Insights from Online Reviews

How to Optimise a Brand to Reach New Audiences — A Case Study

Storytelling for Change: The Supermassive Ultimate Guide

How to Plan and Write a Sales Email Sequence for the Holidays — A Case Study
