From conversion copywriting to SEO, from customer care to building an inclusive company culture: Optimise your communications for healthy relationships and business results.
Life imitates AI
Over the course of 2025, a hunch shared by many language geeks hardened into evidence: humans are starting to sound...
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Accessible Copywriting: 8×3 top tips for your organisation’s internal style guide (+1 bonus)
Accessible copywriting is a trending topic – and can look like complicated niche expertise. But all content on the web...
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How great FAQs help customers and your business
Get them right and you’ll save cost, add oomph to your SEO, clarify your positioning and even drive sales. But...
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Homepage structure 101: how to finally make sense of the most difficult page on your website
In this article, we’ll walk you through how to find the ideal structure for your homepage content – all illustrated...
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Your sales page is probably not long enough
Sales page not selling? Chances are it’s not long enough. Heres why – with detailed examples from high-end consumer products...
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How to convert on PDPs with copy & web design
By last count, there were 12 to 24 million ecommerce sites worldwide in 2022. And it’s fair to assume that...
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SEO vs. Conversion Copywriting
The world of online marketing is a maze of jargon, buzzwords and abbreviations like “SEA”, “SEO”, “PPC”, “Conversion Rate Optimization”,...
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Unique Selling Points are dead. Long live the Minimum Viable Audience. A barking mad example
Like many industries, the hotel sector is defined by commodification. To compete with one another, most hotels advertise their unique...
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Creating Functional Integrity in the Product – Marketing – Sales Relationship
As a communications consultancy for brands with integrity, we connect multiple meanings with the word ‘integrity’. Embracing ethical marketing to...
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How to reply to a customer asking #WhoMadeMyClothes — clearly & convincingly
During #FashionRevolutionWeek, social media is full of important questions which are tricky to answer. Especially in 280 characters. Even if...
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Audience empathy for the win: an interview with Jeffrey P. Coleman
Few would disagree with the statement “empathy’s important.” But what does that mean in practice? Jeffrey Coleman draws on his...
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21 tips to survive & thrive during holiday peak season
For many customer care teams and business owners, December is a month of overflowing inboxes, overtime and overwhelm. In this...
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How to make your company LGBTQQIA+ friendly and inclusive
How do you make your company LGBTQQIA+ friendly and inclusive? The short version: Avoid clichés, heteronormative language and the word ‘homosexual’....
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How to make the most of customer reviews – 10 tips
The 10 tips that made our list include what to do when you get a bad review, how to get...
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The 4 Secrets to Winning the Content “R.A.C.E.”
Content is King. Or is it a hype? In this article, we introduce R.A.C.E. — which stands for a customer...
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How to create a lead magnet that actually attracts leads
As anyone who’s ever tried to write an effective lead magnet can tell you, it isn’t as easy as just...
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Poe-fect service, evermore: An ode to great customer service
Sabine first published this poem in praise of The Literary Gift Company’s “suppoet” on her personal blog a few years...
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How to plan customer care communications training
Communication skills and empathy can be learned! It just requires some expert planning and training delivery. If the ability to...
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Build an awesome team culture with this training method
This approach can be used for pretty much any context. It’s a great way to refresh an otherwise traditional session,...
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How can customer care survive the plastic storm in our teacups?
It came as a shock to the British public: our beloved teabags contain plastic. Tea lovers all over the country...
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