Not Your Typical Portfolio


A portfolio can be the most misleading part of an agency website: each project is different, requires a different voice and tone, and depends on sign-off from the brand owner before it goes live.

So instead of showing you dozens of meaningless bits of text, we’d rather tell you what our copy has achieved for our clients: through case studies and testimonials.

Our clients tell better stories, reach more people & give great service

“I would like to thank you for your good work. You are worth every penny.”

— Hanne Frosch, founder, By Thye

a pine forest

How to write creative copy for e-commerce that converts – a Forrist case study

We crafted creative conversion copy and a verbal identity for the UK’s first plant-based, packaging-free online shop, Forrist. Given that we’re a sustainable copywriting agency, this was our idea of a dream project. Almost everyone on the team had a part to play in the process, which involved brand writing, conversion copywriting, UX consulting and SEO strategy.
a shop window in red/grey duotone. The window sticker says 'buy now or cry later'.

Web Audit for the Rainforest: Product Pages that Convert

In this Web Audit, Sabine takes a close look at a product page on a fair-trade, sustainable e-commerce website. What could the website owner do to make the product page convert better?
image showing the rainforest — a big tree in the foreground, a waterfall in the background

Web Audit for the Rain Forest: Marketing an 80-page Guide to Ecopreneurship

How do you market an 80-page ebook for ecopreneurs? Should you offer it as a lead magnet — or as a paid product? That's the core question we address in this website audit for London-based design studio, Little Green Space.
Ashley Baxter, founder of with Jack, and Sabine, founder of From Scratch.

How to Write Great FAQs in 10 Steps: a Case Study with Jack

Meet Jack: Business insurance on a first-name basis. Together, we'll show you how to create FAQs that actually help people, how to use FAQs for content marketing, and why your FAQs' tone of voice matters — among other things.
service light shining

Making an Action Plan for Better Customer Care Responses: A Case Study

The customer care leadership team of this multinational company was concerned about the quality of written responses going out to customers. They had seen samples with poor spelling and grammar and worried those samples might be representative. Find out how we approached the project, and how we worked together with the client to improve their customer care replies.
Illustrative image for post about high-converting signup page

Case Study: How to Write a High-Converting Newsletter Signup Page

This newsletter signup page Sabine wrote and designed for multi award-winning social entrepreneur and mentor Nyasha Gwatidzo achieved a whopping 60% conversion rate. While a conversion rate of 60% is certainly not a typical result, the steps Sabine took to create this high-converting landing page are still a great guide to writing websites that convert well.

How to Optimise a Brand to Reach New Audiences — A Case Study

After a year of building insurance startup With Jack, it was time to optimise the brand message. Ashley, With Jack's founder and director, came to us because the existing website did a good job of conveying the brand ethos — but it didn't tell creatives why they should sign up. Read this case study to learn more about this in-depth conversion copy project to find the messaging that would help grow the brand.

How to Plan and Write a Sales Email Sequence for the Holidays — A Case Study

“Help!” Ah, the familiar cry from a brand paying too much per sale from their digital ads. It’s also the subject line of an email that landed in our inbox last year. To save time and advertising funds, Sabine recommended a well-planned email campaign and website optimisation project. The sales email sequence she planned and wrote for this client more than doubled their open and click-through rates. This case study will walk you through the process and results.

“So supportive and encouraging”

“When I came to From Scratch for editing and reviews, I loved Sabine’s response: efficient, clear, punctual and full of good knowledge and advice.

Sabine really knows her ‘stuff’. And she delivers what she says she’s going to do — very efficiently and professionally.

Working together has given me new clarity and more positive thoughts about what I do and why I do it.

Perfect for start-up founders like me who need clarity with their tone of voice!”

— Jacqueline Comyn, Founder, Bushbells

Meet some of the changemakers we’ve worked with

Our connection with clients usually runs deeper than words.

They’re working towards one or more of the UN’s Sustainable Development Goals — we help them get the word out in a way that fits their ethos.

Each of these collaborations started with a simple conversation.

Curious if we’re a good fit?