Level up with articles, checklists, ebooks & worksheets created from scratch

Get inspired with our ethical communications resources

We believe startups, new organisations and young marketers are better off writing their own stuff. Nobody else is as close to the action. And our most successful clients all have a history of DIYing their copy & design.

Our resources are here to make your brand communications more cost effective, easier, faster and more fun.

The emails that go with some of the downloads take things further and help you to take action — rather than sitting on a pile of unread PDFs.

Plus, we give 2 days of medical protection to street dogs every time someone signs up for our emails.

Our Blog

The Scratch Post

A blog designed to help you discover better ways of doing marketing & sales … and fall in love with the way we work.


30 Creative Email Ideas

These 30 ideas will get you unstuck and inspire you to try something new.

You’ll also get 2-3 emails a month with tips and insider knowledge that will make you fall in love with email marketing (again).

Download fresh ideas

UX Tool

Storytelling for UX Researchers

Worksheet & Training Video

If you’re a UX Researcher, this is for you. Plotting a story that helps you to advocate for UX improvements takes just a few minutes with this 5-step worksheet. And the 5-minute training video explains how to use it. (We practice using this worksheet in our Storytelling Workshops — amongst other things.)

Build your story


Find out what your customers really think

A 24-page, action-packed guide to make your customer relationships sizzle

  • Proven, practical advice that goes beyond the typical opt-in or fluffy blog post
  • Finally see the forest for the trees with our detailed, step-by-step checklist (instead of drowning in raw data that tells no stories)
  • Jargon-free bridge between customer service, marketing and product teams — streamlining cross-departmental communication and helping you make your case for a better seat at the table
Get the ebook

There’s more to ethical communication than not being an a**

This is where we used to offer an infographic from 2017. But since then, we’ve collected our best tips for ethical communication on The Ethical Move Resources Page.

When you check out that page, you’ll quickly see why an infographic is no longer enough to capture ethical communication practices. And so we’ve decided to remove our humble offering — and instead send you to that treasure trove.

If you’d like our support in making these practices work for your business, check out our paid offer: