Level Up with Our Resources

Articles, checklists, ebooks & worksheets created from scratch

We believe startups, new organisations and young marketers are better off writing their own stuff. Nobody else is as close to the action. And our most successful clients all have a history of DIYing their copy.

Our resources are here to make copywriting cost effective, easier, faster and more fun.
The emails that go with some of the downloads take things further and help you to take action — rather than sitting on a pile of unread PDFs.

Plus, we give 2 days of medical protection to street dogs every time someone signs up for our emails.

Website and Email Audits for the Rainforest

Every month, we do an in-depth review of one email or web page (1 URL) on video.
This could be a sales email, a home page, an about page… whatever is helpful to you.
And it’s (almost) free of charge.
To apply, you’ll need to protect at least 1 square metre of rainforest. All we ask is that you let us share the video on the blog, in our email newsletter and on social media. That’s so others can learn from them.

The Scratch Post: Our Blog

A blog designed to help you discover better ways of doing things… and fall in love with the way we work.

30 Creative Email Ideas

These 30 ideas will get you unstuck and inspire you to try something new. You’ll also get 2-3 emails a month with tips and copywriter insider knowledge that will make you fall in love with marketing again.

There’s More to Ethical Communication than Not Being a D*ck

This is where we used to offer an infographic from 2017. But since then, we’ve collected our best tips for ethical communication on The Ethical Move Resources Page.

When you check out that page, you’ll quickly see why an infographic is no longer enough to capture ethical communication practices. And so we’ve decided to remove our humble offering — and instead send you to that treasure trove.

If you’d like our support in making these practices work for your business, check out our paid offer:

Ebook: Find Out What Your Customers REALLY Think

A 24-page, action-packed guide to make your customer relationships sizzle

  • Proven, practical advice that goes beyond the typical opt-in or fluffy blog post
  • Finally see the forest for the trees with our detailed, step-by-step checklist (instead of drowning in raw data that tells no stories)
  • Jargon-free bridge between customer service, marketing and product teams — streamlining cross-departmental communication and helping you make your case for a better seat at the table

“The only thing that will improve CSAT“

“For all the hype about robots and AI, there’s only one process that’s guaranteed to continuously improve customer satisfaction – finding out what your customers think of you, and acting on it.
From Scratch are not only experts at getting inside your customers’ heads, but also at improving how your team relate to your customers.”

— Chris Stainthorpe, CustomerSure

Storytelling for UX Researchers: Worksheet &  Training Video

If you’re a UX Researcher, this is for you. Plotting a story that helps you to advocate for UX improvements takes just a few minutes with this 5-step worksheet. And the 5-minute training video explains how to use it. (We practice using this worksheet in our Storytelling Workshops — amongst other things.)

Understand your audience. Find your voice & tone. Change our culture.

We send 1-2 emails per month to share communications tips, cultural insights and ask your opinion on things that move us.
(When you first sign up, we’ll show up in your inbox more often. That’s just to make sure you get the best ROS (return on signup), as fast as possible.)

Pop your email address in the box and we’ll include you in our emails. You can unsubscribe at any time. See our Privacy Notice.

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