30 Creative Newsletter Ideas

I can never think of anything to say that’s not ‘Here’s a new product’…

Started your email newsletter, but not sure what’s next?

Sending emails only sporadically?

Feeling guilty about showing up in people’s inboxes?

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The inboxes of your subscribers, now and forever.


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Founder, Bushbells

“Sabine really knows her ‘stuff’.

Jacqueline Comyn excitedly raising her hands in front of a shelf with colourful Bushbells textiles and baskets. She’s wearing a black parka and smiling brightly.

Jacqueline Comyn

Founder, Bushbells

Founder, With Jack

When you work with From Scratch you’ll get someone who genuinely cares and is invested in your brand.

Ashley Baxter joyfully laughing at the camera. She's in a city environment, wearing a denim jacket and dark backpack. Her long dark red hair falls loosely over her shoulders.

Ashley Baxter

Founder, With Jack

Founder, Conscious House London

“We got clicks, feedback and comments on our social media”

We got a great response from our recipients immediately following the new version as advised by Sabine — clicks, feedback and comments on our social media about it.
Sabine was great to work with and provided some real expertise that’s delivered results for us ever since. I would highly recommend the services Sabine provides as they are all deployed professionally, attentively and with solid experience

Rebecca Dallimore

Founder, Conscious House London

About the author: Sabine Harnau

Yellow-pink duotone image of Sabine Harnau smiling and pointing at the embroidery on her T-shirt. It reads “no borders”.

You could say I’ve been writing copy since I was 15, when I made ads to get pupils joining political groups and fighting for better education.

After starting the first copy team at LEGO Customer Service and a few years at a London agency, I started From Scratch.

Because to stop climate change, save species from dying and make society more humane, we need a radical rethink.

We need to change behaviour.

Culture Change Copy is the best (perhaps even the only) way to achieve that.