Sabine Harnau looks at the camera from the left

Sabine Harnau

Chief Client Officer | Strategic Transformation
Amsterdam area, NL
she/her

We need a culture change.

Communication is at the core of that change. It’s the medium and the message of the change you want to see in the world.

  • If we want to make sustainability the norm, we need more sustainable communication.
  • If we want people to take more responsibility, we need more responsible communication.
  • If we want to break down the barriers that keep us from working together, we need communication that connects us.

    My professional journey before starting from scratch

    As a teenager, I made ads to get pupils joining political groups fighting for better education.

    15 years later, I started the global copy team at LEGO Customer Service, where I was responsible for tone of voice, email and web copywriting in 20+ languages. I then spent a few years agency-side, writing for over 70 iconic brands.

    In 2017, I started From Scratch — to support organisations in their transformation towards integrating economic, social and environmental impact.

     

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    Service Delivery & Creative Direction

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    Message Finding / Research & Discovery

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    German, Dutch > English transcreation & localisation

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    English, Dutch > German transcreation & localisation

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    Conversion optimisation consultancy — especially in complex B2B settings

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    Strategic Thinking

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    Conversion copywriting

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    Value-based working

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    Ice Skating