What are we writing to get a YES to?* For example — buying product X or service Y, upgrading their subscription, signing the petition, subscribing to emails
Who's the ideal kind of person that you want to say "Yes"?* What do they think of your brand, and why will they care about this?
What fictional character or celebrity would you say best embodies your brand voice? For example — David Attenborough, Hermione Granger, Kim Kardashian... (We can talk this through on our call if you're not sure)
What is the tone you're striving for, if you know? For example — cheerful, compassionate, angry...?
Please tell us more about your event or publication.* For example: What topic would you like us to cover? Would you like English or German content? What’s the size of the expected audience?