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I wanted to drop you a note to say how fantastic the training was…

I’m not exaggerating when I say it was outstanding and extremely well received by all the agents and managers that attended.

They all came away with a new perspective on how to communicate with our customers and we will be ensuring that they live and breathe your guidance.

Many thanks again for the wonderful “Media literacy in schools” project. The brochure turned out exactly the way we had imagined.

I’m glad we “discovered” you, and I hope we’ll get to work together many more times.

We met Sabine in an ethical and sustainable community — what a fantastic start to a collaboration built on shared values. Sabine quickly sent us a great, easy-to-understand PDF report on our e-book, in which all spelling mistakes were pointed out very clearly.

It can be very difficult to come to some decisions sometimes when working on my own. The coaching helped me gain clarity on the direction I need to aim for in my copy.

Sabine is very straightforward and honest, clear and constructive with her feedback. For a while I felt like I have another person on my team and that felt great!

I’d recommend their coaching to anyone who struggles with their copy or direction with their writing. It’s more than likely they’d achieve clarity too.

I’m thrilled — so many valuable suggestions and insights! Thank you so, so much for that.

I now have a few to-dos that I want to implement as soon as possible, and I also want to think again about the number one goal of my homepage. Thanks as well for your concrete ideas on how I could redesign the page.

I also think the accessibility improvements are great. I hadn’t been aware of that before.

So: an all-round great audit that helped me a lot.

I will definitely recommend your work.

With From Scratch, we achieved excellent results that all parties (the client and us as the agency) are very satisfied with.

As a highly competent and genuinely interesting partner, From Scratch is incredibly helpful for delivering projects where the copy needs to be spot on.

That’s why we recommend you to our clients who are looking for outstanding copywriting, editing, or transcreation.

People responded to my email sequence more than they usually do. After pretty much every email, I got one or two sign-ups for my course. I’m really happy about that, and I’ll definitely reach out to From Scratch again.

This small, excellent mastermind has really given me a lot (not in the sense of big upheavals, but in a subtle and profound way). Thank you.

As as winners of the Impact Hub Climathon 2020, we were able to present our idea to a large German company. The final presentation on Friday went very well.

We received consistently positive feedback from the company, both on the design of the presentation and on the content. We were able to incorporate what we learned in the coaching into the presentation really well.

On behalf of sexyseconds, I'd like to thank you again very warmly for your help and support.

We took away a lot and learned a great deal, and we're super grateful to you for that.

From Scratch was the help we needed when we were desperately looking for a branding for our non profit organization. We thought it was impossible to find a name for our campaign because it had to be cool and professional at the same time. Apparently it was no challenge for Sabine and her team because the result blew our minds. Since we announced our brand, also the public feedback was super positive and we enjoy the brand every single day <3

Sabine has a quick analytical and creative mind. They have a knack for being able to efficiently manage business processes without getting overwhelmed or stressed.

From Scratch incorporate their high ethical values into their own business and work with their clients. And they’re helpful and pleasant to work with.

If you want to enhance the customer service experience of your ethical brand, simplify your CRM processes and/or need help with your German copy, I recommend From Scratch. From Scratch excels in these – and many more – areas of running a successful sustainable business.

We worked with From Scratch to realign and sharpen the way we speak to our target audience. Building on that, we developed and delivered a range of materials and formats together, and we tightened up the content and copy in our print materials.

From Scratch delivers exactly on point. The constructive criticism, including suggestions for how we could improve our own work, also helped us move forward.

Your bubbling creativity, consistently good spirits, and excellent results make make you a joy to work with.

I wanted Sabine as my mentor for many reasons.

First, I 100% believe Sabine that culture change and sustainability are not a pretty badge, but something they genuinely mean. They understand the ecological-social transformation an intense inner and outer search process.

Second, Sabine comes from the “corporate world”. Maybe I’m biased, but I feel that’s where the know-how is (at least still, for now), and people understand the mechanics of the business world. And we need to understand them too, especially if we want to question and change those mechanics.

Third, I simply trust Sabine. I have experienced them in public communication with others as attentive, appreciative, and goal-oriented. Sabine never pushes people to buy and always puts the human first.

Our mentoring really landed with me. Sabine is smart and funny, and I really enjoy working with them. I feel strong focusing on “my topics” with Sabine and then putting them into action. The recordings are incredibly helpful, too. I am now picking up on things Sabine said that I did not even hear during the session, because I was so trapped in my own perspective.

Editing is about more than stylistics. It is the start of a transformation.

Through working with From Scratch, I learned just how great professional editing can be. Before that, I had a few concerns: am I really getting added value from this? What is the advantage compared to friends reading through the copy for me and correcting it?

Sabine’s clear, open feedback and her many small notes changed my e-book massively. They gave me an insight I probably would not have gotten in any other way.

The result is many times better. I am very confident the book is now more valuable and offers real added value for my readers.

Before we booked From Scratch, we had a few doubts:

• Would a team with such a “colourful” brand presence fit our serious, scientific tone?
• Would From Scratch understand our academically and scientifically shaped topic well enough to communicate our content in a way that people can actually understand?
• How much time does it take to really get to grips with an issue and deliver an assignment, especially with topics this complex?

After a few day rates, one thing was clear: From Scratch complemented us perfectly where our skills were lacking.

• We completely rebuilt and significantly expanded our website. We developed some of the content together with Sabine, Nicole, and Nils, and they streamlined other parts.
• The website is now live. Our offers are visible. What used to be just ideas in some places can now actually be booked. Within the first few hours after publishing, we had 5 newsletter sign-ups.
• The work also saved us a lot of effort down the line: From Scratch created a solid structure that we can keep building on.
• Their way of working is very systematic and very efficient. They always delivered more than we expected. They consistently got to the heart of what we were trying to do, and their expertise is genuinely convincing.
• Best of all: the feeling of handing over a briefing in the morning and receiving an almost finished, thoroughly thought-through result in the afternoon. Working together was genuinely fun. The whole From Scratch team immersed themselves in our topic as if they had “nothing else to do”. That surprised me, and it impressed me.

In short: I would absolutely recommend From Scratch to anyone who is seriously interested in optimising their messages and content with a clear goal in mind. Anyone who, like us, wants to bundle content and prepare it for a new medium will be in good hands. People and companies who want not only to inform, but also to leave an impression on users in a factual, conscious way, not a manipulative one, have come to the right place.

Thank you for putting our marketing on a professional footing. It was urgently needed.

When we hired From Scratch, there were a lot of urgent issues to tackle, and most of them were interconnected: we needed to work up case studies, design a new company deck, clarify our values and vision, launch a new website, optimise our sales funnel, and much more.

What I liked most about working together: everything was so smooth.

I learned a lot from the systematic way From Scratch worked with customer opinions. I also took away a lot of general tips for developing usable marketing material. In short: when it comes to branding, I would definitely recommend From Scratch to other companies.

My recommendation before you get started: get especially clear on two things. 1. What is not working about the status quo? 2. What would an ideal new state look like? Then keep some openness about what the journey might look like.

The know-how for excellent marketing localisation. An eye for keeping the entire user journey consistent. Accessibility and inclusion at the heart of all work. Plus, you’ll learn absolutely loads while working together.

If that’s the kind of agency you’re looking for, I recommend From Scratch Communications. Period.

Writing for your own business can be hard. While working on our new website, we realised we’re so close to what we do that it took much longer than when we work with our clients.

This is where Sabine's coaching helped: everything is much clearer in our heads. That’s worth gold!

And of course thanks to you we achieved the goal we set much faster: finishing the website!

But what we liked best was your amazing communication. Easy, welcoming. Pro-active. You explain very well. Clear reports. The impression that we actually got more than we paid for. Feeling supported. Hope we work together in the future!

I was positively surprised by the result, because it captured my tone exactly. The copy fits our brand like a glove. That’s fantastic!

What I liked most was the direct, great communication — and the result (swoons).

From Scratch also easily liaised with the other freelancers involved in the project. That’s usually a huge challenge.

Working on the new German website for Podcastliebe in 2023 was my first project with professional copywriters, and I really enjoyed the structured, clear, goal-oriented communication.

From Scratch does not pull copy ideas “out of the box”, but from outer space – literally, by focusing on the customer’s perspective. Your inspiration always shows real foresight, and at the same time everything is thought through down to the last detail. I really appreciate that.

Key takeaway: copy first. That’s how it should be. Not: the design leaves a little field here and there for the copy. But: the message — what do we actually want to say, and how? — comes first (right after the strategy) and takes centre stage, giving the pages a narrative structure. The design amplifies and supports the copy. That is how powerful, authentic communication works.

I recommend you to anyone who wants to create a positive impact with their message.

Before working with From Scratch, my biggest hesitation was that Sabine did not specialise in my focus industry (logistics). But I soon realised that there was no need to worry.

Sabine is very well organised and structured. Within a short time, working with Sabine already got me to think through a lot of things in a structured way — something I otherwise wouldn’t have done.

Working with From Scratch is not just about great copy. Sabine triggers thought processes that fundamentally help you understand your customers and business better.

I gained a better understanding of how conversion copywriting works and how the website content should be structured: To which questions do you need to have clear answers so you can give others the information they need? What does it take to trigger an actual behavioural response?

We got more than we expected. From Scratch invests a lot and gets deeply involved in the content. You should be prepared for the team to turn a few things upside down. But if you lean into their experience and approach, they will overdeliver. It is worth trusting their expertise and letting them get on with it.

This was not only a useful experience, but a genuinely enjoyable one, because the From Scratch team includes some great people. Working together was really fun.

Ein gut strukturierter Sprint ist sehr produktiv. From Scratch ist ein 'fun team', das eine Vielzahl von Tools sehr effektiv nutzt. Und dabei kreative Ergebnisse liefert.

We have worked with copywriters for Atlist before, and we found they really didn’t understand the language of the ethical and sustainable market or how to engage them.

We needed to make sure that you understood this market. Looking at your website we knew that you are the perfect fit for Atlist.

Working on the copy for the explainer video we were able to take some very useful pointers for copy in general. We were already learning from you just through the questions you ask, and your ability to keep the target customer at the centre of all your communication.

Holger is a really good facilitator, making people feel comfortable, welcome and heard.

The LEGO® SERIOUS PLAY® workshop was engaging, making space for everyone's voices to be heard, and allowing us to come to a shared viewpoint.

Additionally, the documentation and analysis of the workshop results was very well thought through, objective, research-based, and clearly structured.

Thank you for your non-corporate approach to SWOT analysis, your direct feedback and your clear suggestions!

After experiencing the service and receiving the Digital Audit, I can confidently say it’s worth the investment.

The recommendations provided are incredibly insightful and actionable, and we’re confident they will deliver significant returns once implemented. Most importantly, you delivered exactly what you promised, with exceptional clarity on what to expect at every stage.

We’ve gained so much simply by observing your professionalism and project management in action. The way you approached and executed the work has been a valuable learning experience in itself.

I would strongly encourage any organization to reach out to From Scratch when seeking to improve their digital outcomes.

Now I understand much better how "conversion copywriting" works – and how to structure website content in general:

• What questions should I be asking?
• What information do I need to provide so visitors get the answers they need?
• What's required for people to respond and change their behaviour?

Not only is this useful. It was also a beautiful experience, because the people at From Scratch are amazing humans, too.

Impact Days sound like a short amount of time for a huge amount of copywriting. But: a structured sprint is extremely productive. From Scratch is a fun team that uses a plethora of tools very effectively. And delivers creative results, on point and on time.

Working on the copy for the explainer video we were able to take some very useful pointers for copy in general. We were already learning from you just through the questions you ask, and your ability to keep the target customer at the centre of all your communication.

The know-how for excellent marketing translations. An eye for keeping the entire user journey consistent. Accessibility and inclusion at the heart of all work. Plus, you'll learn absolutely loads while working together. If that's the kind of agency you're looking for, I recommend From Scratch Communications. Period.

Through your skills you have the ability to bring about significant change for an ethical and sustainable future and because of that how important it is to use your skills. You have a really astute understanding of conscious consumers, how to speak to & engage them. Your ability to communicate clearly the importance of uniting this community can create real impact. Together, we can tackle global issues and make conscious living and consuming the norm.

When we worked on our new website, we realised we’re so close to what we do that it took much longer than when we work with our clients. This is where your coaching helped: everything is much clearer in our heads. That’s worth gold! And of course thanks to you we achieved the goal we set much faster: finishing the website! But what we liked best was your amazing communication. Easy, welcoming. Pro-active. You explain very well. Clear reports. The impression that we actually got more than we paid for. Feeling supported. Hope we work together in the future!

You’ll not only be confident but delighted to be working with someone who takes the time to get to know you and what you’re trying to say in your message. Any suggestions/edits will be true to your own voice, it’s an amazing process. The copy for my ebook greatly improved, Sabine was able to make suggestions that just seemed to make the whole thing flow and read so much better.

We have worked with copywriters for Atlist before, and we found they really didn’t understand the language of the ethical and sustainable market or how to engage them. We needed to make sure that you understood this market. Looking at your website we knew that you are the perfect fit for Atlist. Working on the copy for the explainer video we were able to take some very useful pointers for copy in general. We were already learning from you just through the questions you ask, and your ability to keep the target customer at the centre of all your communication.

Thanks for creating a professional foundation for our marketing. It was urgently needed.

The team at From Scratch are highly invested and involved in the content. Be prepared that they'll turn some of your plans upside down. But if you trust their experience and approach, the results will exceed your expectations. It's worth trusting their expertise and let them do what they do best.

I booked an Impact Day because I was spending way too much time on writing copy. Sabine’s organization and deliverables have made it easier to pick up and move things forward, as I’m often moving between multiple projects. But one thing really stood out to me: Sabine’s willingness to engage with the community. That was fantastic and much appreciated. It also shows up in the copy that she produced. If your organization values speaking with a human voice, I recommend you get in touch with From Scratch.

With From Scratch, you will get what you’re after and then some more.

A big thank you for all the good and hard work, 
always well structured and delivered on time.

5-star Google review From Scratch was the help we needed when we were desperately looking for a branding for our non profit organization. We thought it was impossible to find a name for our campaign because it had to be cool and professional at the same time. Apparently it was no challenge for Sabine and her team because the result blew our minds. Since we announced our brand, also the public feedback was super positive and we enjoy the brand every single day <3

The workshop was very interactive and every part was clearly explained. Also through the exercises I have the feeling I am now able to immediately take the learnings into practice.

Since engaging From Scratch, we've achieved huge outcomes. The most prominent result is that we now have a very compelling and clear presentation of what we do, what value we add and what clients love about working with us. These points had been blurry, as the AbacusBio team works on many different projects. But what I liked best was the team's clear communication about the process and reasoning behind every (and I mean every single) decision. I enjoyed seeing their accuracy and attention to detail.

I’m not exaggerating when I say it was outstanding and extremely well received by all the agents and managers that attended. They all came away with a new perspective on how to communicate with our customers and we will be ensuring that they live and breathe your guidance.

The more you know about your customers, the easier it is to build a relationship with them, market to them and deliver what they want. But finding out who they are and what they’re really thinking is such a big challenge! This ebook makes it so straightforward, with practical tips you can use straight away. There’s no baffling jargon, just straight-talking, actionable tips that make sense. I already feel more confident when it comes to getting feedback from my customers and I’m actually looking forward to doing my next survey!

I liked the formatting, too. No walls of text, but broken into lists, paragraphs and backed up with links to external resources. With each chapter there was at least one big takeaway for me. The 10 facts about cultural expectations for customer care was really interesting and I didn’t know any of that. We need to get it into a lot of hands!

As well as her social and environmental values aligning with ours, her teaching style is informative and engaging.

Before having the pleasure of working alongside From Scratch, I was truly unaware of their multi-layered, in-depth approach. At the outset of this project, Sabine clearly explained the what and why of her approach, meaning that I truly grasped how she dug deep into the subject matter, developing an authentic sense of the material, the ideal customer and the personalities involved, to set the scene. She also ensured that the approach was technically a good fit with what was required. Working with From Scratch was an incredibly positive experience.

It was a big move to consider using a communications consultancy outside of our home city, given that we wanted to improve our website — and website services are very common. But it was worth it: our experience has been great. I recently had feedback from a new client that the landing page From Scratch created to support our conference speaking was the reason they followed up with us. Internal feedback has been positive, too. And I have learned a lot about what a website can do for our business. I was very impressed with the communications, and the way From Scratch worked as a coherent team that really knew and exploited each other's strengths. I would aspire for AbacusBio consultants to come across to our clients the way From Scratch did for us.

Connecting with current and future clients is so important to our business. I am thrilled with the client oriented focus of our new site. As a research oriented company, it has been important and fascinating to see what a well designed research process has come up with.

When you work with From Scratch, be prepared to be honest about the weaknesses you see in your brand and positioning. Because being honest will result in much better outcomes for you. And prepare for change!

Since engaging From Scratch, we've achieved huge outcomes. The most prominent result is that we now have a very compelling and clear presentation of what we do, what value we add and what clients love about working with us. These points had been blurry, as the AbacusBio team works on many different projects. But what I liked best was the team's clear communication about the process and reasoning behind every (and I mean every single) decision. I enjoyed seeing their accuracy and attention to detail.

We're really happy with the outcome of the copy and the research and diligence it took to get there! Our new website copy more accurately reflects not just what we do, but who AbacusBio is as a business. In the process, we gained a much better understanding of what we do — as well as our clients' perspectives on what we do. We now have a much better understanding of how to deliver value to our customers to foster engagement and trust. And we've got plenty of ideas for next steps in the marketing/strategy space. I appreciated the consistent, joyful communication and project management. Logistically, working with From Scratch has been quite easy. I'd recommend From Scratch to anyone who wants to understand their customers better and has a complicated offering that needs broken down into communicable pieces and parts.

We got a great response from our recipients immediately following the new version as advised by Sabine — clicks, feedback and comments on our social media about it. Sabine was great to work with and provided some real expertise that’s delivered results for us ever since. I would highly recommend the services Sabine provides as they are all deployed professionally, attentively and with solid experience

If your organization values speaking with a human voice, I recommend you get in touch with From Scratch.

Everything you have written and suggested makes so much sense and has a greater impact. The little tweaks and changes in paragraph order have made such a HUGE difference to my message. It’s gone from what I thought was great to brilliant!

Working together has given me new clarity and more positive thoughts about what I do and why I do it. Perfect for start-up founders like me who need clarity with their tone of voice!

I booked an Impact Day because I was spending way too much time on writing copy. One thing really stood out to me: Their willingness to engage with the community. That was fantastic and much appreciated. It also shows up in the copy. If your organization values speaking with a human voice, I recommend you get in touch with From Scratch.

For all the hype about robots and AI, there’s only one process that’s guaranteed to continuously improve customer satisfaction – finding out what your customers think of you, and acting on it. From Scratch are not only experts at getting inside your customers’ heads, but also at improving how your team relate to your customers.

From Scratch helped me with time-saving techniques that fit best with my business in Germany and clarified the misconceptions I heard about the GDPR — which saved me time as well as further aggravation and confusion. Sabine has a quick analytical and creative mind. She has a knack for being able to efficiently manage business processes without getting overwhelmed or stressed. She incorporates her high ethical values into her own business and work with her clients. And she’s helpful and pleasant to work with.

I hesitated to book the Impact Day because of its price. And I’m so glad I went ahead! Thanks to the copy Sabine and Julia wrote for me, I have a much more professional and optimised website now. The communication was great, and I loved the video explanations of everything they had written. I would absolutely recommend this service to other small creative and wellness-based businesses who really put a lot of emphasis on storytelling.

It was a pleasure to work with From Scratch Communications, and Sabine in particular. Her agency is very professional and well-organized. They helped us to analyze our existing product copy and to improve it. In the process she also shared helpful tips. I can highly recommend From Scratch and Sabine.

It can be very difficult to come to some decisions sometimes when working on my own. The Coaching session helped me gain clarity on the direction I need to aim for in my copy. Sabine is very straightforward and honest, clear and constructive with her feedback. For a while I felt like I have another person on my team and that felt great!

I believe you are very talented in what you do. Through your skills you have the ability to bring about significant change for an ethical and sustainable future. You have a really astute understanding of conscious consumers, how to speak to & engage them. Your ability to communicate clearly the importance of uniting this community can create real impact. Together, we can tackle global issues and make conscious living and consuming the norm.

I was very impressed with the communications, and the way From Scratch worked as a coherent team that really knew and exploited each other’s strengths. I would aspire for AbacusBio consultants to come across to our clients in a similar way to what From Scratch did for us.

With From Scratch, you will get what you’re after and then some more. A big thank you for all the good and hard work, always well structured and delivered on time.

I always knew what was happening and at what stage we were at. Sabine is efficient and organised and I loved it.

When you work with From Scratch you’ll get someone who genuinely cares and is invested in your brand.

You won’t just get words, you’ll come away with a better understanding of your own brand and competitors.

Since engaging From Scratch, we’ve achieved huge outcomes. The most prominent result is that we now have a very compelling and clear presentation of what we do, what value we add and what clients love about working with us. I think what From Scratch have done for us has set us apart, in a very good way, from the majority of businesses in our sector. Switching our messaging to be about our clients, rather than just about us, has been very powerful. But what I liked best was the team’s clear communication about the process and reasoning behind every (and I mean every single) decision. I enjoyed seeing their accuracy and attention to detail.

When you work with From Scratch you’ll get someone who genuinely cares and is invested in your brand. You won’t just get words, you’ll come away with a better understanding of your own brand and competitors.