Meet our team

Just the team you need to make a dent in the universe

Managing Director, AbacusBio Limited

“This team really builds on each other’s strengths”

I was very impressed with the communications, and the way From Scratch worked as a coherent team that really knew and exploited each other’s strengths. I would aspire for AbacusBio consultants to come across to our clients in a similar way to what From Scratch did for us.

Dr. Peter Amer has short strawberry blonde hair and designer stubble. He's wearing a dark zip-up sweater, rimless glasses and a fresh smile.

Peter Amer PhD

Managing Director, AbacusBio Limited

Creating the space for diverse skills, views & approaches.

So your brand resonates with the people who need you

We won’t even try to find all the skills, perspectives and talents we need in one central location. (Amsterdam is amazing, but tiny!)

To give you access to a flock of mature experts, From Scratch takes a remote-first approach. While some of us are based in the same city or region, all our processes are designed to connect our distributed freelance collective. Occasionally we hang out in person — but most of the time we meet on video calls.

Please note that our diversity is mainly invisible, and we don’t push for disclosure. Find out more about our values and commitment to justice, equity, diversity & inclusion.

Business & Consulting

Sabine Harnau

she/they

Founder, Head of Growth & Creative

Amsterdam area, Netherlands

More about Sabine

Holger Schueler

he/they

Head of Client Client Engagement & Culture

Amsterdam, Netherlands

More about Holger

Creative Team

Laura Filz

she/her

SEO Consultant & Copywriter (German)

Cologne, Germany

More about Laura

Kristy Hanson

she/her/hers

Writer, Designer, Developer

Amsterdam, Netherlands

More about Kristy

Luke Finsaas

he/him

Designer & Developer

Amsterdam, Netherlands

More about Luke

Sally Fox

she/her

Copywriter & Brand Voice Strategist for brave businesses

Tiverton, UK & Baion, Spain

More about Sally

Nike König

she/her

Writer, transcreator, sustainable marketing nerd

Otterberg, Germany

More about Nike

Nils Kersten

he/him

Conversion Copywriter (German)

Berlin, Germany

More about Nils

Sara Henßen

she/her

German Copywriter for social & inclusive communication

Geilenkirchen, Germany

More about Sara