Pink-green duotone photo of Holger Schueler with a slight smile, directly looking at the camera with an attentive expression. He’s wearing Stark Industries baseball cap and a sweatshirt with a cartoon print.

Holger Schueler


Head of Client Client Engagement & Culture

Amsterdam, Netherlands

  • Sales & commercial strategy

  • Change Management

  • Collaboration

  • Future of work

  • Thinking with your Hands

Strategic thinking

Creative ideation

Pattern recognition

Waiting patiently


For more than 16 years, I delivered transformation through my work with innovative global SaaS companies.

My experience includes Professional Services, Product Management, Strategic Partnerships, Customer Success and Strategic Sales Leadership.

During that time, I helped some of the smartest brands to launch groundbreaking products, collaborate remotely, deliver valuable online video content to demanding audiences and increase the maturity of digital product design teams.

Creating Functional Integrity

With this experience, I identify critical areas of change for you — and design effective interventions to create results. Because successful brand strategy and communication with integrity require more than impeccable content and design.  They require clarity on your strategy and interdisciplinary teamwork across Marketing, Product and Sales.


Important methods of my work are strength-based leadership and LEGO® SERIOUS PLAY®, for which I am a certified facilitator.

Certified Facilitator LEGO Serious Play


Since 2023, I’ve been leading From Scratch with Sabine, my partner in business and in life.

I am also:

Connect with me on LinkedIn

What I’ve been up to at From Scratch

Blog Posts

Unique Selling Points are dead

Read More

Functional Integrity: the Product – Marketing – Sales Relationship

Read More