Yellow-pink duotone photo of Sally Fox with a radiant smile. She’s wearing long wavy hair and a light-coloured knitted cable sweater.

Sally Fox


Copywriter & Brand Voice Strategist for brave businesses

Tiverton, UK & Baion, Spain

  • English brand voice strategy

  • English copy & content writing

  • English editing

  • Writing for voice, SEO and conversion

Creative word play

Teasing out meaning

Baking lemon drizzle cake

Racquet-based sports

I’m a freelance copywriter and brand language consultant writing for brave businesses who want to make their mark.

I’ve written for a zero waste furniture designer, a natural deodorant brand and several women’s social enterprises.

I hang out at the crossroads where brand values and brand persona meet.

And I help you find the words to bring the two together.

I live between Spain and the UK and spend my time cooking, reading and walking Dolly the dog.

My guilty pleasure is waving at the end of Zoom calls.

Let’s stay in touch on LinkedIn

What I’ve been up to at From Scratch

Blog Posts

Homepage structure 101: how to finally make sense of the most difficult page on your website

Read More

Your sales page is probably not long enough

Read More

How to convert on PDPs with copy & web design

Read More

SEO vs. Conversion Copywriting

Read More