Sabine Harnau
she/they
Founder, Head of Growth & Creative
Amsterdam area, Netherlands
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Service Delivery & Creative Direction
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Message Finding / Research & Discovery
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German, Dutch > English transcreation & localisation
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English, Dutch > German transcreation & localisation
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Conversion optimisation consultancy — especially in complex B2B settings
Strategic thinking
Conversion copywriting
Ethical marketing
Ice skating
We need a culture change.
Communication is at the core of that change. It’s the medium and the message of the change you want to see in the world.
- If we want to make sustainability the norm, we need more sustainable communication.
- If we want people to take more responsibility, we need more responsible communication.
- If we want to break down the barriers that keep us from working together, we need communication that connects us.
My professional journey before “starting from scratch”
As a teenager, I made ads to get pupils joining political groups fighting for better education.
15 years later, I started the global copy team at LEGO Customer Service, where I was responsible for tone of voice, email and web copywriting in 20+ languages. I then spent a few years agency-side, writing for over 70 iconic brands.
In 2017, I started From Scratch — to support organisations in their transformation towards integrating economic, social and environmental impact. Since 2023, I’ve been leading the company with Holger, my partner in business and in life.
What I’ve been up to at From Scratch
Case Studies