That quote by Derek Sivers sounds great, doesn’t it? And yet, for many companies, service is… just service. Because when there aren’t enough hours in the day, it’s hard to get creative and come up with new ways to delight your customers. Particularly when you don’t even know if it’ll be noticed and cherished in the way you intended.
So we’ve asked ethical companies and conscious consumers what works for them. Read on to find out how to add a bit of unexpected sparkle to your everyday interactions — and turn your customers into fans who’ll do the advertising for you.
Whew! That was a lot of ideas. Now that you’ve got a jumping off point for turning your customer service into effective marketing, think about applying this to your own business:
Which idea are you excited to work on?
Has one of these strategies worked well for you in the past?
And, what do you appreciate as a customer?