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Sally Fox looking at the camera with a radiant smile

Sally Fox


Copywriter & Brand Voice Strategist for brave businesses

Tiverton, UK & Baion, Spain

I’m a freelance copywriter and brand language consultant writing for brave businesses who want to make their mark.

I’ve written for a zero waste furniture designer, a natural deodorant brand and several women’s social enterprises.

I hang out at the crossroads where brand values and brand persona meet.

And I help you find the words to bring the two together.

I live between Spain and the UK and spend my time cooking, reading and walking Dolly the dog.

My guilty pleasure is waving at the end of Zoom calls.

Let’s stay in touch on LinkedIn


English brand voice strategy


English copy & content writing


English editing


Writing for voice, SEO and conversion

Creative word play

Teasing out meaning

Baking lemon drizzle cake 

Racquet-based sports