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Evidence-informed communications consultancy for inclusive brands

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This briefing will make our day a success

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1. My name is Holger, what's yours?*

First Name Last Name

2. What’s the name of your organisation?*

3. Your best email address?

4. Your mobile number?  

This is only for urgent questions that come up during the day

Now to the work you’d like us to do for you!

5. By which date would you like your Impact Day to happen?*

To quote The Smiths…. “How Soon Is Now?”

Day

Month

Year

6. What’s the primary thing you need done? Why is it important now?*

7. Is it best categorised as…*

Research / Messaging Strategy

Emails

General website copy (Home, About, etc.)

Landing pages

Customer care content (FAWs, templates, help docs)

Voiceover script

8. Do you want us to write from scratch?*

Yes, please start from zero

 No, we have existing copy for you to optimise

No, we have notes for you to work from

A bit of everything

9. What's your business goal for this copy?*

For example — grow your email list, generate leads, higher minimum order value, turn more leads into paying customers…

10. What are we writing to get a YES to?*

For example — buying product X or service Y, upgrading their subscription, signing the petition, subscribing to emails

11. Who's the ideal kind of person that you want to say "Yes"?*

What do they think of your brand, and why will they care about this?

12. What fictional character or celebrity would you say best embodies your brand voice?

For example — David Attenborough, Winnie the Pooh, Kim Kardashian… (We can talk this through on our call if you’re not sure)

13. What is the tone you're striving for, if you know?

For example — cheerful, compassionate, angry…?

14. What’s the #1 thing readers should take away from the copy?*

15. How will you know when this job was done successfully?*

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Understand your audience. Find your voice. Increase conversion rates.

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