Sara Henßen
she/her
German Copywriter for social & inclusive communication
Geilenkirchen, Germany
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Certified translator for German Easy Read (Leichte Sprache)
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German copy in “Plain German” (Einfache Sprache)
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SEO Copywriting
Intuitive feel for the right choice of words
Clear presentation of complex content
Easy interpersonal communication
Driving/Parking
Words trigger feelings and influence our actions. That’s one of the earliest lessons I learned as a child, breathlessly following the adventures of my childhood heroes and heroines: Ronja, the Robber’s Daughter, Momo and Bastian Balthasar Bux from The Neverending Story. Inspired by words on the page, I also wanted to become a person who changes things for the better.
Professionally, this desire led me to study sociology and cultural anthropology. My career first took me into politics and later into the field of education. And again and again, I was confronted with the power of words. Words had an important job to do: explain facts and reach people.
At some point I realized that I wanted to put words at the center of my work. I became an online copywriter through a distance learning course. I’ve been working as a happy freelancer ever since – with a focus on social and inclusive communication.
With my copy, I want to support organisations that make the world a better place. And I want to get as many people on board as possible. That’s why I’m now a certified translator for German Easy Read. I love bringing simplicity to complex concepts, to make them easy to understand and accessible to everyone.