Multicultural Communications Workshops

Almost every company now sells to (and employs!) people from many different cultures.

Here’s the thing:

Your customers’ heritage affects more than the languages they speak.

And it’s not just about where they’re from.

Culture is also about who we are – for example:

• Our age group (Gen Z vs. Baby Boomers)
• Our gender identity (cis male/female vs. binary trans vs. non-binary identities)
• Our sexual orientation (rainbow vs. hetero communities)
• Our social class (Rich Kids of Instagram vs. the working poor)
• Our religious, philosophical and/or political beliefs

Culture colours people’s relationships with your brand and your offers — as well as their expectations of marketing, advertising, support and customer care. (Did you know 60% of your foreign-language customers expect service in their native language?)

Those expectations affect the full spectrum of human behaviour.

From the correct forms of address to B2B purchase decision processes.

From what’s considered acceptable attire to what counts as “awkward silence” in a conversation.

Getting the cultural nuance right will help you

• avoid mortifying blunders
• live up to your values as an inclusive brand and
• enhance your relationships with customers, employees and partners.