Sabine Harnau looks at the camera from the left

Sabine Harnau


Founder, Chief Growth & Creative Officer

Amsterdam area, Netherlands

We need a culture change.

Communication is at the core of that change. It’s the medium and the message of the change you want to see in the world.

  • If we want to make sustainability the norm, we need more sustainable communication.
  • If we want people to take more responsibility, we need more responsible communication.
  • If we want to break down the barriers that keep us from working together, we need communication that connects us.

    My professional journey before “starting from scratch”

    As a teenager, I made ads to get pupils joining political groups fighting for better education.

    15 years later, I started the global copy team at LEGO Customer Service, where I was responsible for tone of voice, email and web copywriting in 20+ languages. I then spent a few years agency-side, writing for over 70 iconic brands.

    In 2017, I started From Scratch — to support organisations in their transformation towards integrating economic, social and environmental impact. Since 2023, I’ve been leading the company with Holger, my partner in business and in life.


    Service Delivery & Creative Direction


    Message Finding / Research & Discovery


    German, Dutch > English transcreation & localisation


    English, Dutch > German transcreation & localisation


    Conversion optimisation consultancy — especially in complex B2B settings

    Strategic thinking

    Conversion copywriting

    Ethical marketing

    Ice skating