From Scratch
  • About
    • Values
    • Team
  • Work
    • High Fidelity programme
    • Impact Days
    • Workshops
    • Conversion Coaching
    • Portfolio
    • Our Client Manifesto
  • Speaking
  • Resources
    • All Resources
    • Blog
  • Contact
  • EN
    • DE
Select Page

Unique Selling Points are dead — long live the Minimum Viable Audience: a barking mad example

by dasguteruft | Dec 6, 2022 | Culture, Uncategorized

Like many industries, the hotel sector is defined by commodification. To compete with one another, most hotels advertise their unique selling points. Typically, these unique selling points are based on the understanding that hotels are in the overnight accommodation...

Creating Functional Integrity in the Product – Marketing – Sales Relationship

by Sabine Harnau | Nov 8, 2022 | Change, Culture

Written by: Holger Schueler | Edited by: Sabine Harnau As a communications consultancy for brands with integrity, we connect multiple meanings with the word ‘integrity’. Embracing ethical marketing to treat your customers, the market, society and the...

How to write creative copy for e-commerce that converts – a Forrist case study

by Sabine Harnau | Aug 6, 2021 | Copywriting, EN-Portfolio, Highlight

Team Project management, client relations: RékaQA, conversion copywriting testing, editing: SabineCreative lead, conversion copywriting, SEO strategy: Julia Summary We crafted creative conversion copy and a verbal identity for the UK’s first plant-based,...

Why are subheadings good for your blog’s SEO? [Web Audit for the Rainforest]

by Sabine Harnau | Aug 4, 2021 | Copywriting

By loading the video, you agree to YouTube’s privacy policy.Learn more Load video Watch the video (fully captioned) to see the blog post in question. About Karo Tak — Yoga, Food & Activism Hey, it’s Sabine at From Scratch, and today I’ve got...

Web Audit for the Rainforest: Is my sales page too long?

by Sabine Harnau | Aug 2, 2021 | Copywriting

By loading the video, you agree to YouTube’s privacy policy.Learn more Load video Watch the video summary of our very first Website Audit for the Rainforest (January 2020) Transcript (lightly edited) What is a Website Audit for the Rainforest? Hi, it’s...
« Older Entries

Search

Recent Posts

  • Unique Selling Points are dead — long live the Minimum Viable Audience: a barking mad example
  • Creating Functional Integrity in the Product – Marketing – Sales Relationship
  • How to write creative copy for e-commerce that converts – a Forrist case study
  • Why are subheadings good for your blog’s SEO? [Web Audit for the Rainforest]
  • Web Audit for the Rainforest: Is my sales page too long?

Recent Comments

    Archives

    • December 2022
    • November 2022
    • August 2021
    • July 2021
    • May 2021
    • April 2021
    • March 2021
    • February 2021
    • December 2020
    • November 2020
    • October 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020

    Categories

    • Business-Team
    • Change
    • Copywriting
    • Creative-Team
    • Culture
    • Culture Change
    • EN-Portfolio
    • Highlight
    • Uncategorized

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    Client Manifesto
    Services
    Portfolio
    About Us
    Blog
    Resources
    Conversion Coaching
    Impact Days
    Privacy
    Contact

    Design & Website by Das Gute Ruft