The Fastest Way to Build Your Story


Plotting a story takes just a few minutes with this 5-step StoryBuilder worksheet

Stories Can Supercharge Your Business.

They can make your blog posts more effective. Did you know that storytelling in articles increases the time people spend engaging with your blog posts?

Stories can even increase your advertising ROI. Research shows that 55% of people would consider buying from a brand in the future if they really loved the story shown in ads.

What’s more, stories build a more positive perception of product quality and higher purchase intentions. 

… and yet, many impact entrepreneurs shy away from telling their stories — out of sheer overwhelm.

The Fastest Way to Build Your Story

Plotting a story takes just a few minutes with this 5-step StoryBuilder worksheet.

Watch this 5-minute snippet from Sabine’s #EthicalHour masterclass to see the 5-Step StoryBuilder in action!

A Black woman is sitting on a sofa, holding a tablet that shows the story builder worksheet. She has her left shoulder turned to the viewer. She is wearing a tank top and her hair is styled into a bun.

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Let’s Kondo-fy Storytelling So You Can Make More Change Happen

Pop your email address in the box — and we’ll include you in our much-loved, straight-talking, GIFy emails about finding your message & telling your story.

As a way of saying thanks, you’ll also get the 5-Step StoryBuilder.

(Check out our privacy notice for more info.)

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What people are saying about From Scratch

“When you work with From Scratch you’ll get someone who genuinely cares and is invested in your brand.”

— Ashley Baxter,
Founder, With Jack

“Sabine really knows her ‘stuff’. And she delivers what she says she’s going to do — very efficiently and professionally.”

— Jacqueline Comyn,
Founder, Bushbells

“Working with From Scratch triggers thought processes that fundamentally help you understand your customers and business better.”

— Oliver Schopp,
Managing Director & Co-Founder, Blimp App

Plus, when you subscribe…

…we give 2 days of medical protection to street dogs.

About the author: Sabine Harnau

You could say I’ve been writing copy since I was 15, when I made ads to get pupils joining political groups and fighting for better education.

After starting the first copy team at LEGO Customer Service and a few years at a London agency, I started From Scratch.

Because to stop climate change, save species from dying and make society more humane, we need a radical rethink.

We need to change behaviour.

Culture Change Copy is the best (perhaps even the only) way to achieve that.