Website Conversion Copy Audit (Web CoCoA)

625,00 (excl. VAT)

The whole idea behind the Web Copy Conversion Audit is to tell you where you’re losing the YES.
Here’s how that works…

1. Brief us via the big button below.

(Think of the Web CoCoA like going to a professional lab to get the bloodwork done for your website. We don’t need to know your family history to five generations back — just a few targeted questions so we know where it hurts right now.)

2. Accept the Ts & Cs, check out & pay.

If you’re registered for VAT outside the Netherlands (UStr / TVA / sales tax), remember to enter your registration number.

3. Keep an eye on your inbox: we’ll confirm the date we’ll deliver your audit, give you a link to schedule the date and time for our Q&A call and send you a professional invoice for your records.

4. On the date we confirmed, you’ll get one neat email with:

  1. a video summary of your audit
  2. the link to an online, annotated version of your website where you can see all the comments & recommendations. Your web designers will love this — because they can easily see what to change and why.
  3. BONUS: 
You’ll also get a document with new or rewritten copy for a crucial part of your website (this will also be explained on the video).

You’re tired of this all-consuming web content exercise. But you want online sales. So it’s time you met the Web CoCoA.

The most engaging way for growing brands like you to get actionable, specific advice on what needs to be done to make your website outstanding …
… and attract THE RIGHT traffic

The Website Conversion Copy Audit (aka Web CoCoA) will completely transform the way you look at your own website — and the websites of your competitors.

It’s an all-in-one, comprehensive assessment of your messaging maturity in terms of readability, logical structure & the copy’s power to persuade and convert:

  • Convert people from tired beliefs to new mindsets
  • Convert readers into buyers — getting the YES (sale, signup, commitment to your cause)
  • Convert your communications from one cultural context or language into another.

Plus, your website’s user-friendliness in terms of UX, accessibility and functionality.
You don’t need a creative copywriter who can swoop in there and “fluff things up” so your website sounds pretty. You count on your website to win you new customers.
That’s why the Web CoCoA exists to give you the solid advice and direction you need to make game-changing tweaks and adjustments.

The kinds of tweaks that can help encourage people to…

  • make an enquiry,
  • book a demo,
  • sign a petition,
  • subscribe to your emails,
  • sign up for a trial, or
  • buy a product
When it comes to selling with words, you need a conversion copy expert.

The words on the page must be used strategically to achieve a specific goal.

Feedback from a web design agency, creative writers or even family and friends can lead you in the wrong direction. You end up with copy that flows beautifully on the page but doesn’t drive people to take action. Or poetic descriptions that attract attention but don’t result in sales. Or lots of praise for a job well done, when you already know it’s not fulfilling your expectations.
The Web CoCoA goes beyond a simple, top-line evaluation of the copy and also gives you a professional view on the structure of your website. You’ll get feedback on any UX problems, suggestions for improvements to the copy and supporting imagery. We’ll flag any concerns, broken links and other issues we spot.

You’ll get a greater understanding of how to improve your copy, online customer journey and calls to action to…

  • get page visitors engaged and coming back for more
  • get them to provide their email, make a purchase or get in touch
  • get the clarity and confidence to finally send traffic to your page — organically, through SEO improvements or via targeted ads.

Web CoCoA teaches you to think like a conversion rate optimisation expert.

Here’s what’s included in the audit:

Within just 5 working days, you’ll receive

  • an honest, compact video summary of 3 pages on your website, explained with statistics and examples
  • a detailed and easy-to-navigate online report that you can share with your developers, web designers and others on your team
  • a 30-minute, live Q&A video call so we can dive into the detail together and make sure all the feedback is crystal clear to you and your team
  • BONUS: you’ll get new or improved copy for one crucial section of your website — and that new copy is fully explained on the video summary

All this for just €500.

Looking for clearer messaging & a strategy for improving your online sales?
Then hiring a copywriter for an expensive project isn’t always the smart thing to do.
Portfolios only tell you so much. The key information you need — how the copy performed — is usually absent.

You don’t need a hired pair of hands
who’ll do exactly as you say.
You need your website to drive brand awareness &
win more users and customers.

And while you’re the expert when it comes to your brand, at this point, you’ve got more questions than answers about your online storefront:

  • How do users generally use your website?
  • Is it obvious to newcomers how to use the search bar?
  • Is anything missing from the page? Is there enough copy? Is it too much?
  • Is the website accessible — for people who’ve never heard of you, as well as for anyone with disabilities?

The Web CoCoA will answer these questions, so you know exactly what’s needed to turn your website into a one-stop shop where your offering is simple and clear — and people feel compelled to buy from you.
That knowledge will radiate throughout your team and improve coherence in your future plans.

“The Web CoCoA helped me achieve a conversion rate of 25%”

“The Website Conversion Copy Audit was so helpful when I was launching a new paid offer recently. As a marketing strategist, I know how to write a website — but Sabine was still able to find the weak points in my argument that I’d missed.

Line by line, she highlighted my strongest sales messages and pointed out sections that were likely to evoke doubt in my readers.

The CoCoA also helped me to get super clear on what my clients are getting for their money.

The new and improved version meant I could launch my paid offer with confidence – and it worked! I exceeded my launch target and now have a sales page I can use to promote this offer again and again.”

— Sian Conway, Founder & Director, Ethical Hour

“This audit will pay for itself”

I loved it.
I found the audit incredibly helpful and incredibly motivating.
And I found it very easy to digest.
It reminded me of the value of having someone else’s eyes on things, and how motivating and stimulating that can be.
And it gave me lots of thoughts for beyond the website, for example, the language we use in our social media, in our email marketing and so on.
I’ve already gone and made some amends to the site, and I’m in the thick of some more.
You’ve suggested really tangible changes that will impact sales and pay for themselves.

— Rosie Cook, CEO & Founder, Deakin and Blue

“The CoCoA showed me how Sabine works and that she knows her sh*t”

Before working with From Scratch, my biggest hesitation was that Sabine did not specialise in my focus industry (logistics). But I soon realised that there was no need to worry.
Sabine is very well organised and structured. Within a short time, working with Sabine already got me to think through a lot of things in a structured way — something I otherwise wouldn’t have done.
Working with From Scratch is not just about great copy. Sabine triggers thought processes that fundamentally help you understand your customers and business better.

— Oliver Schopp, Managing Director & Co-Founder, Blimp App

From Scratch Cares
When you book a Web CoCoA, we sponsor a speech therapy session for a child with special needs in Moldovia.

When you want your website to bring in leads, it’s time to move beyond “fluffing things up”

Your website has one purpose: to serve your business goals.
You’re not here to mess around. You’re here to make an impact.
And you have little patience for flights of fancy that sound intriguing — but have no basis in research and testing.
Totally my style, too.
And if that’s not true for you, then you shouldn’t go for a Web CoCoA. Because it will be overkill.

In fact, a Website Conversion Copy Audit is only right for you if ALL of the following are true for you:
  • You already have a website with at least 3 sub-pages or landing pages
  • Your business is profitable or has achieved product-market fit
  • You know what kinds of people you want to attract
  • You have set clear business goals for your website
  • You fundamentally believe that copy is your 24/7 sales person on the internet — selling your product or service, ideas and better practices

We audit for clarity, style, conversion rate optimisation and user experience. We’re driven by results. Our happiest clients are, too.
When you implement any changes we’ve recommended, you should put the new copy to the test against your old copy.
We want you to measure our recommendations.
Because we’re emotionally invested in every single company we work with, we want to know how things are delivering for you. And we want to learn from each job, so we can keep giving excellent advice.

K, sounds good! But… does it work? We’ve been burned before.

100% of Web CoCoA clients would recommend the audit.
That said, the best way to find out if the audit will deliver the kinds of insights your business needs, is to see it in action.

Watch this video to experience a real-life Website Conversion Copy Audit for yourself

Thanks to Mary Baird-Wilcock, host of The Simplifiers Podcast, for letting us show you what a real Web CoCoA looks like…
…except this one’s just for 1 sales page rather than the 3 URLs we’ll audit for you:

Watch the video summary of Sabine’s audit for thesimplifiers.com

No kidding, this is the very video Sabine made for Mary

Here’s Mary Baird-Wilcock’s feedback on our Q&A call:

Watch this 50-second video to see what Mary said

And here’s the new version of that website

Let’s get your page the copy it deserves!
Hit the big button to brief us about your page:

“I’m only 13 minutes in to the video but just had to email to say how brilliant this method of feedback is, and how useful the comments are already.”

I wanted to write you about 8 emails while I was watching your video explanation and I thought, Stop it! It’s embarrassing!

— Email from a client who’d like to stay anonymous 🙂

Unlike with regular website reviews,

  • all feedback is fully transparent and plausible, drawing on research and stats
  • your website won’t be scored — all recommendations are constructive and respectful
  • the video is packed with information so you won’t have to sit through hours of lengthy rambles
  • you can share the video and online annotations easily with your team and other suppliers

When your copy is a constant work-in-progress and you think a pro could have got there way quicker…
Get the actionable guidance you need.
Get the Website Conversion Copy Audit.

625,00 (excl. VAT)

The whole idea behind the Web Copy Conversion Audit is to tell you where you’re losing the YES.
Here’s how that works…

1. Brief us via the big button below.

(Think of the Web CoCoA like going to a professional lab to get the bloodwork done for your website. We don’t need to know your family history to five generations back — just a few targeted questions so we know where it hurts right now.)

2. Accept the Ts & Cs, check out & pay.

If you’re registered for VAT outside the Netherlands (UStr / TVA / sales tax), remember to enter your registration number.

3. Keep an eye on your inbox: we’ll confirm the date we’ll deliver your audit, give you a link to schedule the date and time for our Q&A call and send you a professional invoice for your records.

4. On the date we confirmed, you’ll get one neat email with:

  1. a video summary of your audit
  2. the link to an online, annotated version of your website where you can see all the comments & recommendations. Your web designers will love this — because they can easily see what to change and why.
  3. BONUS: 
You’ll also get a document with new or rewritten copy for a crucial part of your website (this will also be explained on the video).