by Sabine Harnau | May 12, 2021 | Copywriting, EN-Portfolio
In this Web Audit, Sabine takes a close look at a product page on a fair-trade, sustainable e-commerce website. What could the website owner do to make the product page convert better? By loading the video, you agree to YouTube’s privacy policy.Learn more Load...
by Sabine Harnau | Apr 22, 2021 | Change
A deep, detailed, difficult customer question never happens when it’s convenient. Many customer care teams enjoy the quieter times after Christmas and the Women’s Fashion Weeks. It’s a good time to take a holiday, roll out some much-needed training,...
by Sabine Harnau | Apr 19, 2021 | Change
Few would disagree with the statement “empathy’s important.” (Except perhaps those who’ve read Against Empathy: The Case for Rational Compassion by Paul Bloom, and at that point I’d argue we’re getting perhaps a bit too far ahead of ourselves.) So, let’s start with a...
by Sabine Harnau | Mar 22, 2021 | Copywriting, EN-Portfolio
In this web audit, we’re going to look at which call to action is best suited to a home page that’s supposed to generate leads. Our example is from a business-to-business service context. You can apply the same principles to decide which call to action...
by Sabine Harnau | Feb 25, 2021 | Copywriting, EN-Portfolio
By loading the video, you agree to YouTube’s privacy policy.Learn more Load video Watch the video to see Sabine’s comments on the one-page website of Little Green Space. It’s fully captioned, so you can also watch it without sound. Transcript...
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