by Sabine Harnau | Aug 6, 2021 | Copywriting, EN-Portfolio, Highlight
Team Project management, client relations: RékaQA, conversion copywriting testing, editing: SabineCreative lead, conversion copywriting, SEO strategy: Julia Summary We crafted creative conversion copy and a verbal identity for the UK’s first plant-based,...
by Sabine Harnau | May 12, 2021 | Copywriting, EN-Portfolio
In this Web Audit, Sabine takes a close look at a product page on a fair-trade, sustainable e-commerce website. What could the website owner do to make the product page convert better? By loading the video, you agree to YouTube’s privacy policy.Learn more Load...
by Sabine Harnau | Mar 22, 2021 | Copywriting, EN-Portfolio
In this web audit, we’re going to look at which call to action is best suited to a home page that’s supposed to generate leads. Our example is from a business-to-business service context. You can apply the same principles to decide which call to action...
by Sabine Harnau | Feb 25, 2021 | Copywriting, EN-Portfolio
By loading the video, you agree to YouTube’s privacy policy.Learn more Load video Watch the video to see Sabine’s comments on the one-page website of Little Green Space. It’s fully captioned, so you can also watch it without sound. Transcript...
by Sabine Harnau | Jun 11, 2020 | Copywriting, EN-Portfolio
Get them right and you’ll save cost, add oomph to your marketing and drive sales. But get your Frequently Asked Questions wrong and customers will stop trusting them — and you. One company whose FAQs really stand out is with Jack: Business insurance on a...
by Sabine Harnau | May 28, 2020 | Change, Copywriting, EN-Portfolio
The customer care leadership team of a multinational consumer goods company was concerned about the quality of written responses going out to customers. They had seen samples with poor spelling and grammar and worried those samples might be representative. The first...
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