by Sabine Harnau | May 28, 2021 | Change, Copywriting, Culture
… we usually ask someone this when they’ve said something we don’t agree with. But I mean it in the literal sense. In other words, can you hear your own inner voice? My theory is: Genuinely empathic writing that is aimed at an audience won’t work without a...
by Sabine Harnau | Dec 14, 2020 | Culture
Ah, December… The month of ‘hygge’: candle light, the scent of mulled wine and festive street decorations. — Or the month of frantic shopping sprees, missed deliveries and unplanned overdrafts. And for many customer care pros and business owners, a month...
by Sabine Harnau | Nov 12, 2020 | Change, Culture
A friendly bilingual designer recently forwarded us a media request entitled “What can businesses do to be LGBT friendly?”. She knows the queer community is close to our hearts, so it was a thoughtful message. But to submit our response, we’d have...
by Sabine Harnau | Oct 22, 2020 | Culture
Looking for facts to help you get more customer reviews? We’ve assembled a list of 10 helpful facts for you from customer care experts such as Help Scout, Moz, Groove and CustomerSure. The 10 tips that made our list include what to do when you get a bad review, how to...
by Sabine Harnau | Oct 15, 2020 | Culture
Some famous slogans have inspiring back stories. The Victoria & Albert Museum (commonly called “the V&A”) in London is a good example. Sabine first came across the story of the V&A’s slogan in Paul Arden’s book, Whatever You Think,...
by Sabine Harnau | Oct 15, 2020 | Culture
“Customer service is the new marketing.” — Derek Sivers, founder of CD Baby That quote by Derek Sivers sounds great, doesn’t it? And yet, for many companies, service is… just service. Because when there aren’t enough hours in the day,...
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