by Sabine Harnau | Nov 12, 2020 | Change, Copy, Culture, Culture Change
A friendly bilingual designer recently forwarded us a media request entitled “What can businesses do to be LGBT friendly?”. She knows the queer community is close to our hearts, so it was a thoughtful message. But to submit our response, we’d have...
by Sabine Harnau | Oct 15, 2020 | Culture Change, Customer Care, Training
Writing has become such an essential customer service skill that it’s fair to call the average advisor a professional writer. Words on a screen sometimes even form the entire service experience. It’s therefore not surprising that many companies monitor...
by Sabine Harnau | Apr 30, 2020 | Change, Culture Change
2018 saw 3.4 million people from 177 countries sign up for Plastic Free July. Lots of conscious consumers reached out to brands about reducing their plastic packaging. However, if done wrong, those messages may never make it to the right people, or they may be ignored...
by Sabine Harnau | Apr 29, 2020 | Culture Change, Customer Care
Disclosure: Sabine is really fussy about pillows. They have to be just the right level of firm-but-soft. And their filling mustn’t come apart and ball up inside. When it comes to these qualities, feathers and downs usually win. But they have an ugly track record...
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