by Sabine Harnau | Apr 19, 2021 | Change, Conversion Copy, Customer Care
Few would disagree with the statement “empathy’s important.” (Except perhaps those who’ve read Against Empathy: The Case for Rational Compassion by Paul Bloom, and at that point I’d argue we’re getting perhaps a bit too far ahead of ourselves.) So, let’s start with a...
by Sabine Harnau | Mar 22, 2021 | Case Studies, Conversion Copy, Website
In this web audit, we’re going to look at which call to action is best suited to a home page that’s supposed to generate leads. Our example is from a business-to-business service context. You can apply the same principles to decide which call to action...
by Sabine Harnau | Feb 25, 2021 | Case Studies, Conversion Copy, EN-Portfolio, Website
Watch the video to see Sabine’s comments on the one-page website of Little Green Space. It’s fully captioned, so you can also watch it without sound. Transcript (slightly edited) Hi, it’s Sabine at From Scratch with a Web Audit for the Rainforest....
by Sabine Harnau | May 25, 2020 | Case Studies, Conversion Copy, EN-Portfolio
Learn how we wrote & designed a high-converting landing page that achieved a whopping 60% conversion rate for an award-winning social entrepreneur & mentor. The newsletter signup page Sabine wrote and designed for multi award-winning social entrepreneur and...
by Sabine Harnau | Apr 29, 2020 | Conversion Copy, Copy, Website
“Customers don’t trust you.”— Mikkel Svane, CEO and Founder of ZenDesk, at Relate Live 2017 We’re experiencing an unparalleled crisis of trust. Fake news, corporate scandals and broken promises dominate public discourse. As a result, people ask more questions before...
by stephie | Mar 27, 2020 | Change, Conversion Copy, Customer Care
Knowing your customers is the single most important business superpower: It allows you to craft irresistible offers, because you know what’s irresistible to your customers.It allows you to attract the right people in a targeted way, because you know what they...
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