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How to write creative copy for e-commerce that converts – a Forrist case study

by Sabine Harnau | Aug 6, 2021 | Case Studies, Conversion Copy, EN-Portfolio, Highlight, Website

Team Project management, client relations: RékaQA, conversion copywriting testing, editing: SabineCreative lead, conversion copywriting, SEO strategy: Julia Summary We crafted creative conversion copy and a verbal identity for the UK’s first plant-based,...

Web Audit for the Rainforest: Is my sales page too long?

by Sabine Harnau | Aug 2, 2021 | Conversion Copy, Copywriting, Website

By loading the video, you agree to YouTube’s privacy policy.Learn more Load video Watch the video summary of our very first Website Audit for the Rainforest (January 2020) Transcript (lightly edited) What is a Website Audit for the Rainforest? Hi, it’s...

Web Audit for the Rainforest: Product Pages that Convert

by Sabine Harnau | May 12, 2021 | Case Studies, Conversion Copy, EN-Portfolio, Website

In this Web Audit, Sabine takes a close look at a product page on a fair-trade, sustainable e-commerce website. What could the website owner do to make the product page convert better? By loading the video, you agree to YouTube’s privacy policy.Learn more Load...

Audience empathy for the win! — Why showing empathy to customers is so important

by Sabine Harnau | Apr 19, 2021 | Change, Conversion Copy, Customer Care

Few would disagree with the statement “empathy’s important.” (Except perhaps those who’ve read Against Empathy: The Case for Rational Compassion by Paul Bloom, and at that point I’d argue we’re getting perhaps a bit too far ahead of ourselves.) So, let’s start with a...

Web Audit for the Rainforest: which call to action is best?

by Sabine Harnau | Mar 22, 2021 | Case Studies, Conversion Copy, Website

In this web audit, we’re going to look at which call to action is best suited to a home page that’s supposed to generate leads. Our example is from a business-to-business service context. You can apply the same principles to decide which call to action...

Web Audit for the Rain Forest: Marketing an 80-page Guide to Ecopreneurship

by Sabine Harnau | Feb 25, 2021 | Case Studies, Conversion Copy, EN-Portfolio, Website

By loading the video, you agree to YouTube’s privacy policy.Learn more Load video Watch the video to see Sabine’s comments on the one-page website of Little Green Space. It’s fully captioned, so you can also watch it without sound. Transcript...
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  • How to write creative copy for e-commerce that converts – a Forrist case study
  • Why are subheadings good for your blog’s SEO? [Web Audit for the Rainforest]
  • Web Audit for the Rainforest: Is my sales page too long?
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