by Sabine Harnau | Apr 19, 2021 | Change, Conversion Copy, Customer Care
Few would disagree with the statement “empathy’s important.” (Except perhaps those who’ve read Against Empathy: The Case for Rational Compassion by Paul Bloom, and at that point I’d argue we’re getting perhaps a bit too far ahead of ourselves.) So, let’s start with a...
by Sabine Harnau | Nov 12, 2020 | Change, Copy, Culture, Culture Change
A friendly bilingual designer recently forwarded us a media request entitled “What can businesses do to be LGBT friendly?”. She knows the queer community is close to our hearts, so it was a thoughtful message. But to submit our response, we’d have...
by Sabine Harnau | Oct 8, 2020 | Change, Customer Care
It came as a shock to the British public: our beloved teabags contain plastic. As if plastic whales, real fur sold as fake and monkeys abused as part of VW Dieselgate weren’t enough, one environmental scandal seems to follow the next. The role of social media...
by Sabine Harnau | Apr 30, 2020 | Change, Culture Change
2018 saw 3.4 million people from 177 countries sign up for Plastic Free July. Lots of conscious consumers reached out to brands about reducing their plastic packaging. However, if done wrong, those messages may never make it to the right people, or they may be ignored...
by stephie | Mar 27, 2020 | Change, Conversion Copy, Customer Care
Knowing your customers is the single most important business superpower: It allows you to craft irresistible offers, because you know what’s irresistible to your customers.It allows you to attract the right people in a targeted way, because you know what they...
by stephie | Mar 27, 2020 | Change, Storytelling
New to storytelling? Dive in. (27-minute read) It’s THE buzzword of the late 2010s. Everyone and their goat is talking about it. Google has 137 million results for “storytelling”. Yep, we’re late to the party with this Ultimate Guide to...
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