by Sabine Harnau | Mar 22, 2021 | Case Studies, Conversion Copy, Website
In this web audit, we’re going to look at which call to action is best suited to a home page that’s supposed to generate leads. Our example is from a business-to-business service context. You can apply the same principles to decide which call to action...
by Sabine Harnau | Feb 25, 2021 | Case Studies, Conversion Copy, EN-Portfolio, Website
Watch the video to see Sabine’s comments on the one-page website of Little Green Space. It’s fully captioned, so you can also watch it without sound. Transcript (slightly edited) Hi, it’s Sabine at From Scratch with a Web Audit for the Rainforest....
by Sabine Harnau | Jun 11, 2020 | Case Studies, Customer Care, EN-Portfolio
Get them right and you’ll save cost, add oomph to your marketing and drive sales. But get your Frequently Asked Questions wrong and customers will stop trusting them — and you. One company whose FAQs really stand out is with Jack: Business insurance on a...
by Sabine Harnau | May 28, 2020 | Case Studies, Customer Care, EN-Portfolio, Training
The customer care leadership team of a multinational consumer goods company was concerned about the quality of written responses going out to customers. They had seen samples with poor spelling and grammar and worried those samples might be representative. The first...
by Sabine Harnau | May 25, 2020 | Case Studies, Conversion Copy, EN-Portfolio
Learn how we wrote & designed a high-converting landing page that achieved a whopping 60% conversion rate for an award-winning social entrepreneur & mentor. The newsletter signup page Sabine wrote and designed for multi award-winning social entrepreneur and...
by stephie | Mar 27, 2020 | Case Studies, Conversion Copy, Copy, EN-Portfolio, Website
With Jack offers business insurance for creative freelancers in the UK. Being more personal and different to other insurance companies, it’s probably the most likeable insurance company you’ll ever meet. After a year of building With Jack, it was time to...
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