From Scratch
  • About Us
    • Values
    • Team
    • Our Client Manifesto
  • Work With Us
    • Services
    • Portfolio
    • Hire Sabine to Speak at Your Event
  • Resources
  • Take the Quiz
  • Blog
  • Contact
  • EN
    • NL
Select Page

How to write creative copy for e-commerce that converts – a Forrist case study

by Sabine Harnau | Aug 6, 2021 | Case Studies, Conversion Copy, EN-Portfolio, Highlight, Website

Team Project management, client relations: RékaQA, conversion copywriting testing, editing: SabineCreative lead, conversion copywriting, SEO strategy: Julia Summary We crafted creative conversion copy and a verbal identity for the UK’s first plant-based,...

Web Audit for the Rainforest: Product Pages that Convert

by Sabine Harnau | May 12, 2021 | Case Studies, Conversion Copy, EN-Portfolio, Website

In this Web Audit, Sabine takes a close look at a product page on a fair-trade, sustainable e-commerce website. What could the website owner do to make the product page convert better? By loading the video, you agree to YouTube’s privacy policy.Learn more Load...

Web Audit for the Rainforest: which call to action is best?

by Sabine Harnau | Mar 22, 2021 | Case Studies, Conversion Copy, Website

In this web audit, we’re going to look at which call to action is best suited to a home page that’s supposed to generate leads. Our example is from a business-to-business service context. You can apply the same principles to decide which call to action...

Web Audit for the Rain Forest: Marketing an 80-page Guide to Ecopreneurship

by Sabine Harnau | Feb 25, 2021 | Case Studies, Conversion Copy, EN-Portfolio, Website

By loading the video, you agree to YouTube’s privacy policy.Learn more Load video Watch the video to see Sabine’s comments on the one-page website of Little Green Space. It’s fully captioned, so you can also watch it without sound. Transcript...
How to Write Great FAQs in 10 Steps: a Case Study with Jack

How to Write Great FAQs in 10 Steps: a Case Study with Jack

by Sabine Harnau | Jun 11, 2020 | Case Studies, Customer Care, EN-Portfolio

Get them right and you’ll save cost, add oomph to your marketing and drive sales. But get your Frequently Asked Questions wrong and customers will stop trusting them — and you. One company whose FAQs really stand out is with Jack: Business insurance on a...
Making an Action Plan for Better Customer Care Responses: A Case Study

Making an Action Plan for Better Customer Care Responses: A Case Study

by Sabine Harnau | May 28, 2020 | Case Studies, Customer Care, EN-Portfolio, Training

The customer care leadership team of a multinational consumer goods company was concerned about the quality of written responses going out to customers. They had seen samples with poor spelling and grammar and worried those samples might be representative. The first...
« Older Entries

Search

Recent Posts

  • How to write creative copy for e-commerce that converts – a Forrist case study
  • Why are subheadings good for your blog’s SEO? [Web Audit for the Rainforest]
  • Web Audit for the Rainforest: Is my sales page too long?
  • Mission failed — a guaranteed way to not meet the needs of your audience
  • “Can you hear yourself?”

Recent Comments

    Archives

    • August 2021
    • July 2021
    • May 2021
    • April 2021
    • March 2021
    • February 2021
    • December 2020
    • November 2020
    • October 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020

    Categories

    • Case Studies
    • Change
    • Conversion Copy
    • Copywriting
    • Culture
    • Culture Change
    • Customer Care
    • Emails
    • EN-Portfolio
    • Highlight
    • Multicultural Communication
    • Storytelling
    • Training
    • Website

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    About Us
    Services
    Portfolio
    Blog
    Downloads
    Shop
    Copy Coaching
    Email Audits
    Website Audits
    Terms
    Privacy
    Contact

    Design & Website by Das Gute Ruft