There’s More to Ethical Comms
than Not Being a D**k

As a value-driven business, you live and work by the 3 Ps:

  1. People
  2. Planet
  3. Profit

Much like single-use plastic and driving old Diesel cars, bad communication can have serious consequences, too. 

It can mean lost time, unnecessary costs and missed business opportunities.

More importantly, it can further disempower vulnerable people — such as:

  • Folks with disabilities
  • Customers aged 55+
  • Citizens of the world using Google Translate to browse your site
  • Freelancers working from the beach in some tropical paradise (can they still read your page in the glaring sun?)
  • Men (no joke: 10% of the male population are colourblind and might struggle with how you’ve laid out your text).

This Infographic Helps You Talk & Write More Ethically

In this free infographic, we’ve condensed our best tips for “ACE” ethical communication — based on linguistics, psychology and user research.




  • 4 things you can do now to make your website accessible to visitors — no matter their ability or background.
  • The mind-bogglingly simple proofreading trick that will make anything you write clear and easy to understand.
  • Simple instructions to help you show your empathy, even when you’ve had a long and stressful day.
  • Ideas to help you “greenify” your communications.
preview of the infographic on a tablet

Learn More About Ethical Communication

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About the author: Sabine Harnau

You could say I’ve been writing copy since I was 15, when I made ads to get pupils joining political groups and fighting for better education.

After starting the first copy team at LEGO Customer Service and a few years at a London agency, I started From Scratch.

Because to stop climate change, save species from dying and make society more humane, we need a radical rethink.

We need to change behaviour.

Culture Change Copy is the best (perhaps even the only) way to achieve that.