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Unique Selling Points are dead — long live the Minimum Viable Audience: a barking mad example

by Sabine Harnau | Dec 6, 2022 | Culture, Uncategorized

Like many industries, the hotel sector is defined by commodification. To compete with one another, most hotels advertise their unique selling points. Typically, these unique selling points are based on the understanding that hotels are in the overnight accommodation...

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