by dasguteruft | Dec 6, 2022 | Culture, Uncategorized
Like many industries, the hotel sector is defined by commodification. To compete with one another, most hotels advertise their unique selling points. Typically, these unique selling points are based on the understanding that hotels are in the overnight accommodation...
by Sabine Harnau | Nov 8, 2022 | Change, Culture
Written by: Holger Schueler | Edited by: Sabine Harnau As a communications consultancy for brands with integrity, we connect multiple meanings with the word ‘integrity’. Embracing ethical marketing to treat your customers, the market, society and the...
by Sabine Harnau | May 28, 2021 | Change, Copywriting, Culture
… we usually ask someone this when they’ve said something we don’t agree with. But I mean it in the literal sense. In other words, can you hear your own inner voice? My theory is: Genuinely empathic writing that is aimed at an audience won’t work without a...
by Sabine Harnau | Dec 14, 2020 | Culture
Ah, December… The month of ‘hygge’: candle light, the scent of mulled wine and festive street decorations. — Or the month of frantic shopping sprees, missed deliveries and unplanned overdrafts. And for many customer care pros and business owners, a month...
by Sabine Harnau | Nov 12, 2020 | Change, Culture
A friendly bilingual designer recently forwarded us a media request entitled “What can businesses do to be LGBT friendly?”. She knows the queer community is close to our hearts, so it was a thoughtful message. But to submit our response, we’d have...
by Sabine Harnau | Oct 22, 2020 | Culture
Looking for facts to help you get more customer reviews? We’ve assembled a list of 10 helpful facts for you from customer care experts such as Help Scout, Moz, Groove and CustomerSure. The 10 tips that made our list include what to do when you get a bad review, how to...
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