by Sabine Harnau | Aug 6, 2021 | Copywriting, EN-Portfolio, Highlight
Team Project management, client relations: RékaQA, conversion copywriting testing, editing: SabineCreative lead, conversion copywriting, SEO strategy: Julia Summary We crafted creative conversion copy and a verbal identity for the UK’s first plant-based,...
by Sabine Harnau | Aug 4, 2021 | Copywriting
By loading the video, you agree to YouTube’s privacy policy.Learn more Load video Watch the video (fully captioned) to see the blog post in question. About Karo Tak — Yoga, Food & Activism Hey, it’s Sabine at From Scratch, and today I’ve got...
by Sabine Harnau | Aug 2, 2021 | Copywriting
By loading the video, you agree to YouTube’s privacy policy.Learn more Load video Watch the video summary of our very first Website Audit for the Rainforest (January 2020) Transcript (lightly edited) What is a Website Audit for the Rainforest? Hi, it’s...
by Sabine Harnau | May 28, 2021 | Change, Copywriting, Culture
… we usually ask someone this when they’ve said something we don’t agree with. But I mean it in the literal sense. In other words, can you hear your own inner voice? My theory is: Genuinely empathic writing that is aimed at an audience won’t work without a...
by Sabine Harnau | May 12, 2021 | Copywriting, EN-Portfolio
In this Web Audit, Sabine takes a close look at a product page on a fair-trade, sustainable e-commerce website. What could the website owner do to make the product page convert better? By loading the video, you agree to YouTube’s privacy policy.Learn more Load...
by Sabine Harnau | Mar 22, 2021 | Copywriting, EN-Portfolio
In this web audit, we’re going to look at which call to action is best suited to a home page that’s supposed to generate leads. Our example is from a business-to-business service context. You can apply the same principles to decide which call to action...
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